AVN News

ICM Announces .XXX Deals

Dec 01st, 2011 01:05 PM

PALM BEACH GARDENS, FLICM Registry has announced that Paul Raymond Publication will rebrand its core brand websites and its most popular online dating properties with the .xxx domain extension, and that Clips4Sale has signed a deal for 30 .xxx domain names.

Paul Raymond web titles included in the migration include Paulraymond.xxx and PrpVOD.xxx. The dating sites that will migrate are Razzledating.xxx, Mensworlddating.xxx, Menonlydating.xxx, Escortdating.xxx, Adultsportdating.xxx, Clubdating.xxx, Fantasydating.xxx, Mayfairdating.xxx, and Paulraymonddating.xxx.  The company anticipates that all the sites will be fully migrated to .xxx by 1st February 2012.

“We believe the future of adult entertainment online is in the .xxx top level domain,” said Adam Osborn, head of digital at Paul Raymond Publications. “We see a huge benefit in the adult community having an online space dedicated to our content.”

“Paul Raymond is a great brand and an ideal partner for .xxx,” said Steve Winyard, vice president Europe for ICM Registry, which is a premium sponsor for this year’s Paul Raymond Winter Wonderland party on December 1.

A spokesperson for Clips4Sale said, “With our current plan to significantly increase our market share, taking the opportunity to acquire highly visible domain names that specifically relate to our business was an obvious choice. These 30 new domains will enable us to be predominant in certain niches within .XXX as well as provide additional avenues to promote our producers and their content to a new audience.”

“We are delighted that Clips4Sale has decided to participate in the .xxx domain, they are one of the few companies able to compete against free and pirated content, primarily because of the uniqueness of their offering,” said ICM Registry sales director, Vaughn Liley. 

The announcement states the Clips4Sale all-cash $700,000 transaction includes one .xxx domain at $300,000 and two others at over $80,000 each, and that the new owners plan to reveal the names purchased when the sites launch early next year.