AVN News

FSC Launches Anti-.XXX Campaign: Just Say NO!

Many in adult industry echo FSC: .XXX—It's a bad investment

Mar 25th, 2011 01:17 PM

CANOGA PARK, Calif.—Free Speech Coalition (FSC) announced today that it is launching an anti—.XXX campaign and urges adult online businesses not to buy into the newly-approved .XXX sTLD.

 “Collectively, adult businesses understand that ICM’s .XXX is bad for the adult entertainment industry," Diane Duke, FSC Executive Director, said. "FSC is launching this campaign, thus continuing its effort to rid the industry of this hazard. We are encouraging adult businesses to Just Say ‘NO’ to .XXX.”

 “But FSC acknowledges and respects that, when push comes to shove, businesses need to do what they think is best for their company,” Duke added. “That is why adult companies need to know the implications of purchasing .XXX domain names and why buying .XXX could be the worst investment they’ll ever make.”

To help explain the potential pitfalls of the new .XXX sTLD, FSC has developed a list of bullet points highlighting some of the most serious issues for adult online businesses, and why they should avoid .XXX altogether:

•  .XXX costs at least 10 times what your .coms cost (recent numbers thrown out are $70-$75/per domain name).

•  Just 5 days after .XXX passed, India blocked .XXX with the promise of more countries like Australia, Germany to follow—instantly de-valuing your costly .XXX domain names.

•  sTLDs have a proven history of failure—even ones that are not blocked by entire countries and have their industry’s support (.travel, anyone???).

•  High traffic websites will be leery of linking to your site, fearful of themselves being blocked or having dead links in blocking countries.

•  All registrants of .XXX must agree to third-party automated monitoring of their sites for compliance with IFFOR policies—AND you will have to purchase your domain name before you even know what those policies are.

•  Aliases (.XXX and .com going to the same site) require that related .coms adhere to IFFOR policies.

•  IFFOR Policies will be determined by a council hand-picked by a Board chaired by ICM’s CEO Stuart Lawley—NOT the industry .XXX is supposed to represent. Moreover, ICM Registry has ultimate veto power over policy development.

•  Businesses who register with .XXX make their alias .coms an easier target for censorship and blocking—do you really want to put your .coms at risk?

•  Do the math—it doesn’t add up. Even if ICM’s claims of new consumers who “trust” .XXX ring true, for a company like Kink.com, which has approximately 10,000 domain names, it would have to bring in three-quarters of a million dollars in new revenues annually JUST TO BREAK EVEN!

Regulatory organization ICANN approved ICM Registry’s application for the .XXX domain last Friday, despite protests from its own Governmental Advisory Committee (GAC), the U.S. Dept. of Commerce, and strong opposition from leading adult industry businesses.

FSC will continue to keep its members updated on this important issue. As the adult industry trade association, FSC will continue to support the better business interests of all adult businesses, and will lead the opposition to .XXX domains because we believe that buying into the .XXX online ghetto is harmful to the adult industry and to individual adult businesses. The .XXX domain will serve only to fragment the Internet, make adult online businesses an easy target for anti-adult filtering and censorship, and also make it easier for under-age users to access adult material online.

For more information on how you can participate in and support FSC’s opposition to .XXX, contact (818) 348-9373 or email diane@freespeechcoalition.com.